Food & Beverages

Active Coffee

Active Coffee

Brand Identity, Packaging & Product Visualisation

Branding & Packaging design for an Australian Coffee Brand. It was challenging to develop the visuals completely in CGI.
Active Coffee

This project set a challenge once it was decided to develop it entirely in CGI. The infusion graphics, product presentation and packaging were supposed to represent a technical aspect, something in-between your favourite food and a health supplement.


" The logo was a pictorial representation of the composition of the coffee and its effects over health. This visual system brought liveliness to the brand. It communicates with the consumer the inherent meaning of the brand.

The fumes over the packaging design were digitally created.

Sample Sachets over mailers
Counter Displays in Supermarkets
Print Brochure
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